founded by cattle producers, for Cattle Producers.
Our singular purpose is to even the playing field for our members. Our goals are more profitability and to make life easier for producers. Together, we are building a co-op model focused on long-term opportunity and viability of our members
Family farm opportunity
Create a cattle input chain ecosystem where family farms have the opportunity to grow, stay competitive and earn a fairer share of industry profits.
Quality-driven differentiation
Support beef production with validated attributes that create meaningful differentiation, stronger value and market demand.
A product consumers want
Help deliver quality U.S. beef that reflects what today’s consumers are looking for from the producers and systems behind their food.
Shared marketing strength
Operate through a model where profitability and efficiencies can be shared through premium grid pricing, pricing guardrails and economies of scale purchasing power.
Have questions about the co-op model?
Request information and our team will help you understand membership, services, and next steps.